Labor of Love - Free Pregnancy Perks!

Expecting a baby is an exciting and life-changing journey. Lovelace would like to make your pregnancy experience as memorable and as stress-free as possible.


No matter what your insurance or birthing plan is, join our Labor of Love program for access to free prenatal yoga classes, a mini mommy massage and a special meal after delivery, and more. We will even help you find a doctor and insurance if needed.

As you plan for your new baby, plan on Lovelace’s Labor of Love program.

Labor of Love Program Benefits:

  • Assistance finding a doctor and insurance
  • Free prenatal yoga classes every month
  • Free copy of the book “What to Expect When You’re Expecting” given after you take a formal birthing center tour
  • Mini mommy massage after delivery at a Lovelace hospital
  • Special meal for moms after delivery at a Lovelace hospital
  • Complimentary meal for a guest
  • Baby’s first photo shoot and a photograph
  • Diaper tote bag and baby t-shirt
  • New Parents Support Group
  • Weekly pregnancy and parenting e-newsletter
  • One year family membership at Explora Science Center and Children's Museum (if baby is delivered at Lovelace)

News and Events

Roswell Event - Labor of Love Health Fair

Are you a new mom or expecting a baby?

Walgreens to Acquire Lovelace’s Retail Pharmacy Businesses

DEERFIELD, Ill., and ALBUQUERQUE, NM, March 9, 2015 – Walgreen Co.