Real Labor of Love

Real Labor of Love Reality Series

Expectant moms, you can be featured in our 2015 Real Labor of Love reality series! We have teamed up with KLUZ TV to promote our Labor of Love Program and are looking for expectant moms to participate. We will follow you throughout your pregnancy to share your story and experiences with the world!

To apply, please click here to complete the application. If you have any questions before applying, please email Tarrah Hobbs, Marketing Coordinator at Good luck!

Take a look at videos from our 2013 and 2014 series' below!


2014 Real Labor of Love Videos

Follow Regina and Aurora through their pregnancies as they takes advantage of various perks of the Labor of Love Program and creates other pregnancy memories! Scroll down to watch the series as we check in on ultrasound appointments, tour Lovelace Women's Hospital and start prenatal yoga.

Episode 1

Episode 2

Episode 3

2013 Real Labor of Love Videos

Three moms-to-be. Three bundles of joy. Three true stories.

A Real Labor of Love.

The Real Labor of Love reality series follows three women – Courtney, DeAnna and Kayla – through their various stages of pregnancy. We are there as they learn the genders of their babies, hear heartbeats, see ultrasounds, deal with changing bodies, take prenatal yoga classes, tours and more. These are their stories. This is their labor of love.

Episode 1

Episode 2

Episode 3

Episode 4

Episode 5

Episode 6

Episode 7

Women's Health

News and Events

Roswell Event - Labor of Love Health Fair

Are you a new mom or expecting a baby?

Walgreens to Acquire Lovelace’s Retail Pharmacy Businesses

DEERFIELD, Ill., and ALBUQUERQUE, NM, March 9, 2015 – Walgreen Co.